+45 28 35 41 77 tine@arhoej.dk

arhöj

Digital B2B Branding, Marketing & Communications

Strategy | Tactics | Execution | Inspiration

arhöj

Digital B2B Branding, Marketing & Communications

Strategy | Tactics | Execution | Inspiration

The digital challenge

Do you know how and why you should focus on and prioritise the digital performance of your company?

Do you prioritise this? Or do you leave it to your competitors to take the lead?

Let me help!

I am an inspirator and an initiator of processes and chain reactions that create a broad outlook, satisfaction, joy – and, not least, bottom line.

I focus on ’practical solutions’ as well as on overall strategies.

I prefer initiating small efficient steps rather than a grand-scale project.

And it works!

I can help you with

digital strategy

Digital Strategy

Does your company have a digital strategy?

Do you know the necessary tactics for improvement of your digital performance and thereby your bottom line?

Does your marketing team work efficiently on and with your digital platforms?

And not least: Do you know your customers and their journey? Are you capable of using this knowledge to communicate with your customers eye to eye on their terms?

Having experience from the digital agency business and B2B companies, I am able to help you find the right direction, creating results and finding the big picture. With simple steps.

LinkedIn

LinkedIn

For companies:

Do you have a strong corporate and employer brand? Do you know how to use the business opportunities of LinkedIn to create a better knowledge of your brand and to increase your lead generation? Are your employees able to network strategically and create sales via LinkedIn?

For professionals and job seekers:

Have you optimised your personal brand and your credibility as a professional? Are you able to network strategically? Do you make use of the algorithms of LinkedIn?

Having +10 years of experience with LinkedIn, I know the details and the potentials. And I would be pleased to help you proceed. Please visit my LinkedIn profile to look at some of my results.

Content Marketing

Content Marketing

Have you started leveraging content marketing when communicating with your customers?

Is it difficult to organise the process?

I can guide you through the necessary steps – and we do not need a grand strategy to reach our goal.

Often, it is just a question of structure and outlook. And a bit of patience.

Let me help!

Website Optimisation

Does your corporate website generate leads – or is it just a nice-looking business card?

Perhaps your company has invested in a well-founded and expensive website. But it does not generate leads – or only a few. And you are not able to create the necessary content to the website.

A B2B company has a maximum of 10 seconds to convince a potential customer of the company’s potential as a business partner.

I am able to pinpoint where you should concentrate to optimise the performance of your site.

Copywriting

Copywriting

Is your communication to and with your customers the best it can be?

Or is there room for improvement?

If there is room for improvement, I can help you develop a solid strategy, the tactics and the business plan.

And I can work with you on the entire journey.

I am a dedicated and skilled copywriter, and I am also able to assist you as an editor on the content of websites, blogs, social-media updates and branded content in general.

Employer branding

Employer Branding Strategy

Do you have a targeted employer branding strategy and plan in place?

In other words: Have you launched a simple and sharp process ensuring that you – and not your competitors – attract and catch the best candidates?

I have executed several successful employer branding strategies, and I can help you!

Please do not hesitate to contact me if you want to know more about my approach.

Who is Tine Arhöj?

I am enthusiastic about helping small and medium-sized B2B companies use the digital tools for optimising their business.

I assist my customers in finding the possibilities (- and in navigating!) in a digital marketing world, which at times can be rather confusing – always focusing on improving your bottom line.

I specialise in using the Talent Solutions and the Marketing Solutions of LinkedIn as well as its strengths as a corporate-branding tool. Besides, I educate and train in the use of LinkedIn Sales Navigator.

I love communication and content and the possibilities of producing the exact content the stakeholders demand. This is one of the reasons why the private Tine ’consumes’ many novels every month 🙂

I believe in trust, openness, reliability and honesty!

Become better acquainted with me via my LinkedIn profile

What can you expect?

In me, you will find a partner who delivers. Who challenges. Who inspires.

I know what I am good at – and I know when to involve someone from my network with a specific know-how.

When I need an external expert, I make use of my large network of skilled freelancers within graphic design, website development and online marketing.

My customers say

Tine Arhöj is guiding us on our digital journey and has proven herself as an experienced and dedicated digital B2B strategic thinker with the competencies to understand our situation and business targets. She has the rare ability to both carry out and teach us the tactics and executions she advises us to pursue. Our partnership with Tine is honest, open and transparent. Working closely with Tine has proven to be fulfilling, interesting and entertaining – as we complement each other both professionally and personally. I can warmly recommend Tine if you wish to achieve an online boost of your company.

 Henriette Bylling

CEO aka The Queen of Petfood, Aller Petfood Group

In her work with our Employer-Branding strategy and tactics, Tine Arhöj has achieved a massive increase in our brand awareness through a structured and professional approach. Tine’s knowledge of and approach to Employer Branding is both inspiring, measurable and meaningful. It has made an essential difference to IMPACT that Tine has been our specialist and advisor in this area. Our experience is now that we are on the forefront of many essential elements in our Employer-Branding activities. On the more personal level, Tine is an open, honest and smiling person with a big heart together with whom I have always enjoyed very much to work closely.

Janne Bjerring

HR Manager, IMPACT A/S

Tine Arhöj has taught us how to make better use of LinkedIn as a branding and marketing platform for Etikos. The collaboration with Tine has created good results for us, equipped us with a better knowledge of LinkedIn, and optimised our network on this platform. Tine visits our company from time to time, improving our skills, the personal skills as well as those of the business and, besides being inspiring and fruitful, it is always nice!

Christina Busk

Owner & Founder, Etikos

I have known Tine Arhöj for some years and all along, we have had a good, fruitful and very pleasant collaboration. She is the detail-oriented inspirator and catalyst and I have especially benefitted from her sharp pen and her knowledge of digital strategic work. Not only has she been able to initiate us to all the digital pearls but has also been the driving force to make us actually carry out our strategy with success. Furthermore, Tine has assisted us in upgrading our presence on LinkedIn enabling us to utilise the platform strategically for the benefit of our business. I strongly recommend Tine and her knowledge and look forward to continuing our collaboration.

Betina Lind Krarup
Marketing Manager, Sønderjysk Forsikring

From the first meeting, the chemistry was 100%. In addition, Tine Arhöj has shown a deep understanding of our business and of our needs from day 1. Her recommendations concerning a measurable digital strategy was spot-on and the collaboration has until now resulted in important steps for our digital platform. Tine is also an inspiring sparring partner when it comes to development of content, and then she has an invaluable knowledge of LinkedIn and its potential for a business like ours. The best of all is that she does not overshoot the mark, and that we have had an open and honest dialogue about the frames of the project all the way. She expresses herself clearly, reverts quickly, and thus contributes to ensure that we keep the course through the whole project.

Pia Bastrup Poulsen
Marketing Manager, Tytex

We work together with Tine Arhöj regarding the development and execution of our digital strategy. Tine helps us make optimal use of LinkedIn in connection with strategic networking and she improves our abilities to make better use of the blog universe and content marketing. The most important aspect in our collaboration is, of course, that Tine has created results for us and still does. But close behind the results is the fact that we have fun working together!

Rasmus Vinge
CEO & Partner, CyberPilot

Tine Arhöj has an incredibly deep knowledge of LinkedIn, which helped boost our corporate performance on LinkedIn significantly. Having Tine on board as a consultant means following clear processes, getting mature concepts at hand and considering a holistic approach. The importance of getting the whole team involved if you want to create a corporate success on LinkedIn is one of the first and main aspects we learned from Tine. Not to mention all the technical advice. Having Tine in our office means having a fresh energetic expert whom we also love to book for our customer seminars. Tine’s presentations and speeches are inspiring, authentic and hands-on. Due to our common love for language, communications and similar way of thinking, we cooperate with mutual trust, friendship and – fun!

Heike Leinhäuser
CEO, Leinhäuser Language Services GmbH

Tine is guiding us on our digital journey and has proven herself as an experienced and dedicated digital B2B strategic thinker with the competencies to understand our situation and business targets. She has the rare ability to both carry out and teach us the tactics and executions she advises us to pursue. Our partnership with Tine is honest, open and transparent. Working closely with Tine has proven to be fulfilling, interesting and entertaining – as we complement each other both professionally and personally. I can warmly recommend Tine if you wish to achieve an online boost of your company.

 Henriette Bylling

CEO aka The Queen of Petfood, Aller Petfood Group

In her work with our Employer-Branding strategy and tactics, Tine has achieved a massive increase in our brand awareness through a structured and professional approach. Tine’s knowledge of and approach to Employer Branding is both inspiring, measurable and meaningful. It has made an essential difference to IMPACT that Tine has been our specialist and advisor in this area. Our experience is now that we are on the forefront of many essential elements in our Employer-Branding activities. On the more personal level, Tine is an open, honest and smiling person with a big heart together with whom I have always enjoyed very much to work closely.

Janne Bjerring

HR Manager, IMPACT A/S

Tine has taught us how to make better use of LinkedIn as a branding and marketing platform for Etikos. The collaboration with Tine has created good results for us, equipped us with a better knowledge of LinkedIn, and optimised our network on this platform. Tine visits our company from time to time, improving our skills, the personal skills as well as those of the business and, besides being inspiring and fruitful, it is always nice!

Christina Busk

Owner & Founder, Etikos

I have known Tine for some years and all along, we have had a good, fruitful and very pleasant collaboration. She is the detail-oriented inspirator and catalyst and I have especially benefitted from her sharp pen and her knowledge of digital strategic work. Not only has she been able to initiate us to all the digital pearls but has also been the driving force to make us actually carry out our strategy with success. Furthermore, Tine has assisted us in upgrading our presence on LinkedIn enabling us to utilise the platform strategically for the benefit of our business. I strongly recommend Tine and her knowledge and look forward to continuing our collaboration.

Betina Lind Krarup
Marketing Manager, Sønderjysk Forsikring

From the first meeting, the chemistry was 100%. In addition, Tine has shown a deep understanding of our business and of our needs from day 1. Her recommendations concerning a measurable digital strategy was spot-on and the collaboration has until now resulted in important steps for our digital platform. Tine is also an inspiring sparring partner when it comes to development of content, and then she has an invaluable knowledge of LinkedIn and its potential for a business like ours. The best of all is that she does not overshoot the mark, and that we have had an open and honest dialogue about the frames of the project all the way. She expresses herself clearly, reverts quickly, and thus contributes to ensure that we keep the course through the whole project.

Pia Bastrup Poulsen
Marketing Manager, Tytex

We work together with Tine regarding the development and execution of our digital strategy. Tine helps us make optimal use of LinkedIn in connection with strategic networking and she improves our abilities to make better use of the blog universe and content marketing. The most important aspect in our collaboration is, of course, that Tine has created results for us and still does. But close behind the results is the fact that we have fun working together!

Rasmus Vinge
CEO & Partner, CyberPilot

Tine has an incredibly deep knowledge of LinkedIn, which helped boost our corporate performance on LinkedIn significantly. Having Tine on board as a consultant means following clear processes, getting mature concepts at hand and considering a holistic approach. The importance of getting the whole team involved if you want to create a corporate success on LinkedIn is one of the first and main aspects we learned from Tine. Not to mention all the technical advice. Having Tine in our office means having a fresh energetic expert whom we also love to book for our customer seminars. Tine’s presentations and speeches are inspiring, authentic and hands-on. Due to our common love for language, communications and similar way of thinking, we cooperate with mutual trust, friendship and – fun!

Heike Leinhäuser
CEO, Leinhäuser Language Services GmbH

Contact me

You are always welcome to contact me for an informal talk about your challenges and plans. If the chemistry is there, we will take it from there.

You can reach me on phone no. +45 2835 4177 or via e-mail to tine@arhoej.dk

(or you can use the form to the right)

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